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Privacy policy

Privacy Policy

Last updated: October 19, 2026

This Privacy Policy describes how DAREFORMS, operated by HENG JIN SHENG APPAREL TRADING LIMITED ("DAREFORMS," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit dareforms.com, purchase our products, communicate with us, or otherwise use our services.

Our online store is powered by Shopify.

DAREFORMS currently serves customers in the United States and Canada, and orders are fulfilled from Mainland China.

Legal company:
HENG JIN SHENG APPAREL TRADING LIMITED

Customer service:
service@dareforms.com

Registered office:
Room F15, Unit 21, 7/F, Asia Trade Centre, 79 Lei Muk Road, Kwai Chung, New Territories, Hong Kong

The Hong Kong registered office is not a return-shipping destination.

1. Personal information we collect

Depending on how you interact with our services, we may collect:

Contact information: Name, email address, telephone number, billing address, and shipping address.

Order information: Products purchased, product options, sizes, colors, order history, delivery details, transaction records, refunds, and customer-service requests.

Payment information: Payment status, transaction identifiers, and payment-related information provided by payment processors. Complete payment-card details are processed by authorized payment service providers rather than directly stored by DAREFORMS.

Technical and usage information: IP address, browser type, device identifiers, approximate location, pages viewed, referral information, and interactions with our website.

Communications: Emails, product inquiries, size requests, custom measurements, photographs, reviews, and other information voluntarily submitted to us.

Marketing preferences: Newsletter subscriptions, consent preferences, and interactions with promotional communications.

2. How we use personal information

We use personal information to:

  • Process and fulfill orders.

  • Arrange international shipping and provide tracking.

  • Communicate about purchases and customer support.

  • Handle sizing, replacements, refunds, and product inquiries.

  • Detect fraud, unauthorized transactions, and security threats.

  • Maintain and improve website functionality.

  • Understand store performance and customer experience.

  • Provide marketing communications where permitted.

  • Meet legal, accounting, regulatory, and contractual obligations.

3. Shopify and payment processing

Our online store is hosted by Shopify, which provides ecommerce infrastructure, checkout functionality, and related services.

Payment information is processed through the payment methods available at checkout, which may include Shopify Payments, PayPal, and supported card payment services.

These providers process information according to their applicable privacy notices and contractual obligations.

4. Cookies, analytics, and advertising

We may use cookies, pixels, and similar technologies to operate the website, remember preferences, measure performance, understand customer interactions, and support advertising.

Depending on the integrations enabled, analytics and advertising services may include Google, Meta, Snapchat, or other service providers.

These technologies may process device information, online identifiers, browsing interactions, and conversion events.

Certain advertising activities may constitute targeted advertising, sharing, or sale of personal information under applicable privacy laws.

Where required, we provide applicable notices, consent mechanisms, and options to opt out.

5. Sharing personal information

We may disclose personal information to service providers when reasonably necessary to operate our business, including:

  • Shopify and ecommerce technology providers.

  • Payment processors and fraud-prevention services.

  • Fulfillment facilities, warehouses, and shipping carriers.

  • Customer-support and communications providers.

  • Analytics and advertising providers.

  • Professional advisers and authorities when required by law.

We may also disclose information as part of a lawful business transaction, subject to applicable requirements.

We do not disclose personal information to unrelated parties without an appropriate business or legal purpose.

6. International processing and transfers

DAREFORMS is operated by a Hong Kong company, with order fulfillment originating in Mainland China.

Customers are currently served in the United States and Canada.

Personal information may be accessed, transferred, stored, or processed in jurisdictions outside the customer's country, including locations where Shopify, our service providers, and fulfillment partners operate.

We apply appropriate contractual, organizational, or other safeguards where required by applicable law.

7. Data retention

We retain personal information for as long as reasonably necessary to fulfill orders, provide customer service, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.

Retention periods vary according to the information and its purpose.

When personal information is no longer reasonably required, we take appropriate steps to delete, de-identify, or securely retain it where permitted or required by law.

8. Your privacy rights

Depending on your location and applicable law, you may have rights to:

  • Request access to personal information.

  • Request correction of inaccurate information.

  • Request deletion of eligible information.

  • Request information about data-sharing practices.

  • Opt out of certain targeted advertising or other regulated processing.

  • Withdraw consent where processing relies on consent.

  • Exercise applicable rights without unlawful discrimination.

Certain requests may be subject to identity verification and lawful exceptions.

To exercise your rights, contact service@dareforms.com.

Where available, you may also use the privacy choices or consent controls provided on our website.

9. Marketing communications

You may unsubscribe from promotional emails using the unsubscribe link included in the message or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional, order, or customer-service messages.

10. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, disclosure, alteration, or loss.

However, no electronic transmission or storage system can be guaranteed completely secure.

11. Children's privacy

Our services are not intentionally directed to children who are below the age at which they can independently consent to the relevant processing under applicable law.

We do not knowingly collect personal information from children in violation of applicable privacy requirements.

If you believe a child has provided personal information improperly, contact us so that we can review the situation.

12. Third-party websites

Our website may link to independent publications, fashion retailers, social platforms, and other external websites.

Their privacy practices are governed by their own policies.

DAREFORMS is not responsible for the privacy practices of independently operated third-party websites.

13. Updates to this policy

We may update this Privacy Policy to reflect changes in our services, technologies, business practices, or legal obligations.

The effective version will be identified by its "Last updated" date.

14. Contact information

For questions, complaints, or requests concerning personal information:

DAREFORMS
Operated by HENG JIN SHENG APPAREL TRADING LIMITED

Email: service@dareforms.com

Registered office:
Room F15, Unit 21, 7/F, Asia Trade Centre
79 Lei Muk Road
Kwai Chung, New Territories
Hong Kong

Website: https://dareforms.com

We will review privacy requests and respond in accordance with applicable law.

SECURE CHECKOUT

Pay your way.

Accepted payment methods are shown with familiar full-color payment marks. Only methods currently enabled for this store are displayed.

  • American Express
  • Diners Club
  • Discover
  • JCB
  • Maestro
  • Mastercard
  • Visa

WIDER FASHION / OPEN REFERENCES

Shop and read beyond DAREFORMS.

Independent fashion destinations we use as wider-market context for DARE U. These are external links, not affiliations or endorsements.